In episode 4, Award-Winning PR and Marketing Expert Shakira M. Brown (The Small Biz Whisperer) shares some of her personal and professional insights on how small businesses can use customer service as a business strategy. She explains that customer service can be a differentiator for small businesses – a way to set your products and services a part from your competitors.  If you have ever said, “customer service is dead" when you had a bad experience and you own a small business this episode is for you. Learn three ways to incorporate customer service into your business strategy.